About
James Moss runs a curiosity shop.
I’m James Moss, founder of Inertia Solutions. For most of my career I’ve been in sales and sales leadership. It took me nearly thirty years to figure out that my superpower is curiosity. I need to know what the problem is and, if I can, how to solve it. That thirst for discovery is what made me good at sales. The truth is I never loved the sell-anything-to-anyone part of it.
It took a couple of years of running Inertia as a successful fractional sales agency to realize that my company isn’t a sales company. It’s a curiosity shop. We use deep discovery to get to the root of the friction in a business.
My favorite discovery questions are “Wow, really?”, “Tell me more about that,” and silence while I nod. Those three get founders to think out loud about the friction in their own business model. Then we build tools that do three things: save time, increase capacity, make money.
And the truth, which is hard for me to swallow: founder-led companies don’t fail because they built something bad or because they can’t sell it. They fail because the founder burns out. Our job is to give founders peace.
Inertia is named after a boat. It was my daughter’s name for it. Always moving forward.
James runs discovery and leads every build. Each build gets its own engineering lead and an extended team of specialists staffed to what it needs: engineering, design, marketing, data privacy and cybersecurity, AI governance, data integrity. We’ve shipped products across unrelated industries: RV repair, AEC capture planning, county billing, a home-building sales team.
Based in Richland, Washington. Building for founders across the US.
Named after a boat. Also after the law.
Newton’s first law: an object in motion stays in motion, unless a force acts on it. Inertia is what keeps you moving. Friction is the force that stops you. We do friction.